Frameworks We Use

Because Gut Feel Isn’t a Strategy

Smart marketing starts with structured thinking. That’s why we don’t rely on guesswork. We use proven frameworks to clarify goals, guide decisions, and stay focused — not distracted.

Below are the models we actually use (not just name-drop) to build clear, scalable marketing strategies.

OGSM

Objectives, Goals, Strategies, Measures

Our go-to model for building one-page strategic plans. It works because it connects big-picture vision to daily action, and forces clarity before execution.

• Objective: What are we really trying to achieve?
• Goals: How will we measure progress?
• Strategies: What plays get us there?
• Measures: What metrics prove it’s working?

Read the full breakdown: What is OGSM?
Tactical walkthrough: OGSM: Objectives, Goals, Strategies, and Measures

SWOT

Strengths, Weaknesses, Opportunities, Threats

This classic model is still one of the fastest ways to capture a company’s current position.

• Internal: Strengths + Weaknesses
• External: Opportunities + Threats

Use it before launching a product, entering a new market, or making a strategic pivot.

TOWS

The strategic extension of SWOT

While SWOT helps you analyze, TOWS helps you act. It asks:

• How can we use strengths to take advantage of opportunities?
• How do we counter threats using our strengths?
• How can we fix weaknesses before they become problems?

Use this to turn your SWOT into a concrete action plan.

4Ps (The Marketing Mix)

Product, Price, Place, Promotion

Still a powerful framework for designing and validating offers. Before scaling anything, ask:

• Product: Are we solving the right problem?
• Price: Does it reflect the value and positioning?
• Place: Are we reaching our target buyers?
• Promotion: Is our messaging aligned?

Modern versions may add People, Process, and Proof — but the core 4Ps still work.

Barbell Strategy (Bonus)

Not a traditional “marketing” model, but one we apply often. It’s about balancing two types of plays:

• Longer-term, high-upside bets: SEO, content, brand
• Shorter-term, low-risk wins: Paid search, email, CRO

You don’t need to choose — the key is in managing both well.

Why We Use Frameworks

• They cut through noise
• They align teams
• They reveal hidden gaps
• They help us move fast — without guessing

Strategy without structure is just hope. This is how we stay sharp and intentional.